We sell homes across the Midlands of South Carolina at all price points!

Marketing Matters…

It’s about doing more than putting a home on MLS and hoping for the best. Our focus is on getting your home the most exposure possible. More exposure leads to more offers and more opportunities for you.

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We sold these homes when other agents couldn’t.

Our Reviews…

"The Ultimate Guide to Selling Your Home," offers a comprehensive roadmap for homeowners in Columbia, SC, and across South Carolina, who are looking to navigate the complexities of the real estate market. It begins by emphasizing the importance of accurately determining your home's worth in the current market, providing four distinct methods:

1. Comparative Market Analysis (CMA): A real estate agent prepares this analysis by comparing your home to recently sold properties in your Columbia, SC neighborhood, considering factors like square footage, finishes, upgrades, and market conditions.

2. Property Appraisal Report: This is the most official and accurate method, involving a paid service where an appraiser assesses your property's value based on comparable sales and any updates or repairs.

3. Home Evaluation: A real estate professional conducts a brief visit to your home, taking into account its condition, upgrades, and recent sales data to provide an accurate property value.

4. Zillow "Zestimate": While known for being inaccurate, Zillow offers a quick estimate based on neighborhood sales data, but it doesn't consider renovations or changes made to the property.

The guide then delves into essential real estate terms and their impact on your listing price in the South Carolina market. It explains the concepts of seller's and buyer's markets, inventory levels, and days on market, highlighting how these factors can significantly affect your home's value and the negotiation process. It emphasizes the importance of working with a real estate professional who can analyze the current market in the Midlands of South Carolina and help determine a competitive listing price.

Preparing your home for sale in South Carolina is another crucial aspect covered in the guide. It emphasizes that small changes can yield significant returns, offering tips on landscaping, power washing, exterior painting, decluttering, and furniture arrangement. The goal is to create a positive first impression for potential buyers, both online and during in-person showings. It also provides a list of questions to ask when interviewing a listing agent in Columbia, SC.

The guide also addresses the critical decision of whether to hire a real estate agent or sell your home "For Sale By Owner" (FSBO). It outlines the advantages of working with an agent, such as their market knowledge, pricing strategies, marketing expertise, negotiation skills, and ability to handle the complexities of the transaction. However, it also acknowledges the potential cost savings of the FSBO approach, along with its drawbacks, such as limited marketing reach, negotiation challenges, and the time commitment required.

The guide concludes with a step-by-step guide to selling your home, outlining the entire process from pre-listing preparations to closing. It covers tasks like researching the market, deciding on a selling strategy, boosting curb appeal, preparing the listing, pricing competitively, marketing the property, scheduling showings, reviewing offers, negotiating, and managing inspections and repairs. It also provides insights into the closing process, including appraisals, final walk-throughs, and the transfer of ownership.